Gamification Design by Gabe Zichermann

ISBN: 9781449397678

Published:

Paperback

208 pages


Description

Gamification  by  Design by Gabe Zichermann

Gamification by Design by Gabe Zichermann
| Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 208 pages | ISBN: 9781449397678 | 3.62 Mb

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need toMoreWhat do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app.

Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.Whether youre an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.Discover the motivational framework game designers use to segment and engage consumersUnderstand core game mechanics such as points, badges, levels, challenges, and leaderboardsEngage your consumers with reward structures, positive reinforcement, and feedback loopsCombine game mechanics with social interaction for activities such as collecting, gifting, heroism, and statusDive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and ZyngaGet the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from BadgevilleTurning applications into games is a huge trend.

This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again.—Adam LovingFreelance Social Game Developer and founder of Twibes Twitter Groups



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